Post by account_disabled on Jan 3, 2024 0:52:20 GMT -5
With its “BeTrue” initiative, Nike has been celebrating the LGBTQIA community for several years and advocating for diversity and tolerance in the campaigns and collections that overlap with this laudable project. Taking precisely “BeTrue” as a source of inspiration , the two young filmmakers Jakob Harms and Noah Schuller have adopted the sonorous motto of this initiative to film a spot that breaks a spear in favor of diversity in the depths of the cold and dreary winter. Russian. "Forbidden Color" is the name of a powerful advertisement that Harms and Schuller have signed outside of Nike , but which pays a heartfelt tribute to the "BeTrue" project of the American sporting goods manufacturer.
In the spot, it is striking that it is filmed from back to front and that it takes place in a dystopian world where diversity and homosexuality are strictly prohibited. The protagonist of "Forbidden Color" is a young Phone Number List woman who defies the clearly discriminatory laws of the regime to save her partner. "We like brands to embrace the prevailing 'zeitgeist' with their campaigns and to get publicly involved in certain topics," explains Harms in statements to Horizont . If you do not see the embedded video correctly, click here After shooting the ad, Harms admits that he and his team were hesitant to post the work on YouTube . «The spot takes place, after all, in Russia, where there is a law that prohibits homosexual propaganda. We did not specifically want to put our finger of blame on this country.
Not in vain, the homosexual community is even more oppressed in other countries », he emphasizes. For this reason, the authors of "Forbidden Color" decided to draw attention to the problem of homophobia on a global scale with two sentences at the end of the spot: "Homosexuality is currently criminalized and prohibited in 72 countries. "There are still people around the world who are discriminated against because of their sexual orientation." Harms and Schuller , who studies at the University of Television and Film in Munich, met a few years ago while filming a short film and have been working together on some projects since then. The filming of the spot in Moscow was coordinated by Russian producers Ivetta Urozhaeva and Tatyana Mostseeva.
In the spot, it is striking that it is filmed from back to front and that it takes place in a dystopian world where diversity and homosexuality are strictly prohibited. The protagonist of "Forbidden Color" is a young Phone Number List woman who defies the clearly discriminatory laws of the regime to save her partner. "We like brands to embrace the prevailing 'zeitgeist' with their campaigns and to get publicly involved in certain topics," explains Harms in statements to Horizont . If you do not see the embedded video correctly, click here After shooting the ad, Harms admits that he and his team were hesitant to post the work on YouTube . «The spot takes place, after all, in Russia, where there is a law that prohibits homosexual propaganda. We did not specifically want to put our finger of blame on this country.
Not in vain, the homosexual community is even more oppressed in other countries », he emphasizes. For this reason, the authors of "Forbidden Color" decided to draw attention to the problem of homophobia on a global scale with two sentences at the end of the spot: "Homosexuality is currently criminalized and prohibited in 72 countries. "There are still people around the world who are discriminated against because of their sexual orientation." Harms and Schuller , who studies at the University of Television and Film in Munich, met a few years ago while filming a short film and have been working together on some projects since then. The filming of the spot in Moscow was coordinated by Russian producers Ivetta Urozhaeva and Tatyana Mostseeva.