Post by account_disabled on Feb 1, 2024 1:50:33 GMT -5
Microsoft has announced a number of new AI tools, features and capabilities that the company is using to empower marketers. From pilot templates designed to help retailers provide personalized customer experiences to AI-powered tools for creating ads, Microsoft continues to do so. push hard with AI . Of particular interest to the last group of tools is Retail Media Creative Studio, which is currently in preview. Microsoft says that with Retail Media Creative Studio, "retailers and advertisers can easily increase creativity and productivity by creating creative banners, thereby improving engagement, performance and ultimately banner ad revenue.
While Microsoft Fax Lists acknowledges that marketers currently handle advertising through agencies or in-house, it offers a way to cut costs. Announcing the preview of the tool, the company says : Microsoft is introducing generative AI to the Microsoft Retail Media platform (with PromoteIQ) with the launch of Retail Media Creative Studio, a comprehensive banner ad solution for retail media, available in preview from January 2024. With Retail Media Creative Studio, retailers can unlock new revenue with optimized retail media campaigns across multiple retail media channels, such as the retailer's digital properties and across the open web.
The solution optimizes banner campaign performance using AI-powered algorithms and provides a better shopping experience. Microsoft continues: With Retail Media Creative Studio, retailers and advertisers can use generative AI to create an engaging banner ad in seconds based on a product's URL. AI-generated banner creation automatically conforms to each marketer's style guide, saving time on manual resizing or retweeting. In addition to easy banner generation, retailers and advertisers can rely on Retail Media Creative Studio as their everyday design partner, offering seamless banner editing with integrated user-friendly features – all powered by AI.
While Microsoft Fax Lists acknowledges that marketers currently handle advertising through agencies or in-house, it offers a way to cut costs. Announcing the preview of the tool, the company says : Microsoft is introducing generative AI to the Microsoft Retail Media platform (with PromoteIQ) with the launch of Retail Media Creative Studio, a comprehensive banner ad solution for retail media, available in preview from January 2024. With Retail Media Creative Studio, retailers can unlock new revenue with optimized retail media campaigns across multiple retail media channels, such as the retailer's digital properties and across the open web.
The solution optimizes banner campaign performance using AI-powered algorithms and provides a better shopping experience. Microsoft continues: With Retail Media Creative Studio, retailers and advertisers can use generative AI to create an engaging banner ad in seconds based on a product's URL. AI-generated banner creation automatically conforms to each marketer's style guide, saving time on manual resizing or retweeting. In addition to easy banner generation, retailers and advertisers can rely on Retail Media Creative Studio as their everyday design partner, offering seamless banner editing with integrated user-friendly features – all powered by AI.